truth in aging

At Truth in Aging, we offer truthful and unbiased guidance to people seeking to improve their physical health and appearance through skin care, hair care and beauty products.

In order for a product to be considered for review by Truth in Aging, it must first meet our ingredients criteria. We only review products whose ingredients we are confident will do more good than harm — to our bodies and to our environment. When deciding whether we will review a product, we look for active ingredients that have been proven to actually do what the product claims it will do. Finally, we only review products whose manufacturers understand that our review will be unbiased - and that just because they have provided samples for review, there is no guarantee that the review will be positive.

Truth in Aging reviews are written by members of the Truth in Aging Community. We believe it takes several weeks to see the kinds of visible changes promised by most beauty and skin care products, so all reviewers are asked to thoroughly test any product for 30 days before submitting a review.

Products that receive positive reviews can earn a "shelf space" in the Truth in Aging Stop. We started the store as a service to our readers because many of the products we review are from niche brands and manufacturers that may be hard to find at a local store.

If you have any questions about our review process, products we carry in the store, or anything else about Truth in Aging, please feel free to drop us a line.