Jenetiqa calls their collection "like happiness in a bottle," and we think that's pretty spot on! That positivity is just as much about what their formulas don't include (parabens, sulfates, gluten, animal testing or artificial dyes) as it is about what they do (clinically proven ingredients, powerful antioxidants and hypoallergenic fragrance). They are also truly committed to sustainability, working with local vendors and donating part of their proceeds to charities. In addition to giving back to their community, they also keep the environment in mind, using minimal packaging, no inserts and no additional wrapping.