About Truth In Aging
My name is Marta Wohrle and I founded Accord Media in 2008 to publish Truth In Aging with a mission to offer truthful and unbiased guidance to people seeking to improve their physical health and appearance through skin care, hair care, health and beauty products, and salon and clinical treatments. I try to bring a uniquely curious and honest voice to help consumers through my website.
Like many other people, I had a bathroom full of half filled jars of things that had promised a lot and delivered little. I decided to get informed and try to be a savvier consumer. Most of the information was so bad, that I ended up doing my own research to teach myself about which anti-aging ingredients worked, which did not and why. Truth In Aging is a forum to share as I learn.
Truth In Aging has grown into a vibrant community. Real women and men test every product for at least 30 days and write an objective review to share their experiences with others. We do accept free samples, but are never paid to write about products. We always try to tell it like it is. The community is Truth In Aging — amazing women of all ages (and a few guys too), who bring a healthy skepticism and a generosity of spirit.
The Truth In Aging Store
We — by which I mean me and the members of the community who review products — find beauty products, test them for at least 30 days and if we think they are really good and other people might enjoy them, I offer them for sale in the TIA shop. To meet the needs of our community and fill gaps in the market, I launched my own branded products: our Truth Vitality Lux Renew and Treatment Gel and Truth Vitality Hair Care. Read more about them in our Truth In Aging Exclusives. Truth In Aging was honored in 2017 with the Innovations In Retail Award.
Our Product Reviews
What’s the criteria for a good product?
It should improve our appearance and do no evil (to us, animals or the planet).
How do you go about your reviews?
First, we scrutinize and research every ingredient (we have a directory of over 1000 ingredients on our website) in a serum, cream, shampoo, eyeshadow or whatever. Sometimes we’ll reject a product on the basis of the ingredients alone. There are too many that don’t do anything; too many that do evil (an irritant, a pollutant or a carcinogenic).
How to Get Involved
How can marketers get involved?
You can write comments about your products on Truth In Aging. But please fess up to who you are. Posing as a consumer is not okay, and we will invariably sniff you out. Feel free to send us products with the caveat that we publish unbiased reviews. We love being hooked up to your clients so that we can understand more about the products and the technologies behind them.
How can readers get involved?
You can comment and ask questions as often as you’d like. But we also love to make friends with new reviewers. If you want to write a review, either suggest something you’d like to write about or ask us to send you a sample product. Please also suggest things that you want us to write about or research for you. We’ll even give you a view on your own skin regimen if you send in the details. Share as much as possible through comments on the blog, but if you are a little shy: email [email protected].
- Truth in Aging's Dare To Try Program — Join our exclusive program to be a part of the Truth In Aging voice and have a chance to test and review new products for our shop.
- Truth in Aging's Rewards Program — With TIA Rewards Points, shopping for your best anti-aging products is even better. More points = more savings. Earn the most points when your shop in the Truth In Aging store.
- Truth in Aging's Refer a Friend Program — Earn $15 store credit in the TIA shop for every friend you invite when they make their first purchase.
- Learn more ways to get involved!
Follow Us
Listen to my podcast on Beauty Is Your Business
What Our Readers Are Saying
I am frequently asked what I use to make my skin so youthful, for lack of a better word. Bottom line, I have been using TIA products exclusively for my skin care routine ever since I had the good fortune to come across the TIA website while looking up something else. —Karen
I got fed up with the claims and cost of Dept store creams. When I find myself getting sucked into a fancy expensive product I remind myself to read the ingredient list carefully. Thank you Marta and everyone for this great website! —Julia
Dear Marta, I want to thank you for this website. It is an invaluable resource for anyone who wants to take care of themselves and not waste money on ineffective and/or unhealthy products. Thanks to your site we are no longer at the mercy of marketing and advertising. —Gina
You and your website are truly a breath of fresh air. I appreciate your intelligence and scrutiny in a world far too saturated with postured beauty claims and disingenuous product pandering. As an attorney and admittedly skeptical consumer, I invest far too much time analyzing a product's ingredients and claims. You have lightened my research load! I trust your evaluations and candor. So, I thank you and look forward to more of the same!! —Colleen
LOVE what you have created! The wealth of dependable information is such a blessing! Thank you and all the TIA contributors and staff. —Terri
I love your site and always check things out there before buying. Thank you for being so honest and also for being concerned about nasty products in our skincare and makeup. —Jenny
Marta — Honestly, I'm not bragging, BUT I have given your website out about FIVE times in the past two weeks. People are always asking me about my skin care. I'm beginning to think the light machine works wonders above and beyond all the creams. I'm starting to see it produce rather amazing results on the new wrinkles that are popping up as if to tease me and say, "hey girl you are going to be fifty in three months...get used to us". The key is to use it religiously. EVERY day. —Rivka
Marta — Thanks so much for your great website. I'm 75, active, feel ageless, really, except for the deep lines and wrinkles I see in the mirror. I feel so grateful to have found you and really appreciate your vision in finding pure (mostly) products that are helpful to the skin, no matter what age. I have somewhat sensitive skin and find your reviews very very helpful. Thank you, thank you, thank you. —Carolyn
I have used your website often over the years as a very valuable resource, that I know can be trusted to be well researched and written. —Lisa
Love your articles! Very well done and excellent supporting detail. I love to pin them. —Pat
I love this website and will not purchase anything ever again without coming here first! AWESOME! —Mariann
hi marta! i am a TIA groupie!! i browse your site every morning before i get to work. you inspire me and i love all of the products i have tried here so far (and believe me... there are many!) —lisa
As a 20-something, I appreciate the wealth of knowledge this community provides. Love your personal stories. An admirer for years now and will continue to be! —ha
What Everyone Else Is Saying
Truth in Aging and the Truth Vitality skin and hair care lines have been featured extensively in print, online and on TV. Find a complete list of our press and media coverage here.
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